Guess there is not a very high risk with that Investments Bondware made. Calculating a low support of 1000 + buyers would already be a 2'000'000 $ gain if the average sale is 200$ that already would be a good budget for updates. 

Most if not all content provided is either old or sponoring by artists, so at no cost, support like they tell on Posersoftware 7/7 24h is directed to these forums also no cost. As far as I seen there were no additional assets from Poser 12 to 13 they remained the same, materials probably updated by the original owner that sponsored the assets. again very low cost.

Poser is mainly supported at no cost for the owner with the exception of the updates, allot is offered free by community members and users. This lowers the risk highly that Bondware ever could make a loss with Poser. Allot of users in here offer full free support, test the poser for free, make suggestions for free, some in here even spend more time then they would on a 8h job for free. Even publicity is made for free. Allot of sites place a link to renderosity for free to point at the program that is needed, a thing that renderosity never would allow to be dome for free.  So Poser probably throws more cash then we ever could imagine as small artists ... all at a amazing low cost. A artist has a good heart and is no businessman so he will never be the one who will drive the Ferrari.