I have to add that as a former Revenue Manger for a very large hotel company (where room rates are adjusted similarly to 3D content), doubling the Prime price is one of the most counterproductive revenue strategies I have ever seen - especially when most vendors don't participate in the Prime coupon, and Prime benefits are routinely posted up to a month late (or more). Renderosity is giving the shamefully unethical Daz Store a Christmas gift they could only have dreamed about - a suicidal move by their competition, for no good reason.