These days, Poser is a very different animal than Daz. It used to be you could make something in one and it would work in the other or only need minor tweaking. Now, you need to import it into each and at least create proper shaders. For the most complete market, you would need 3delight, iray, superfly and firefly shaders. If it's something that needs to be rigged, you will probably need to do that too. And you need promo images for both programs and all four render engines. It adds a lot more work.And that's for props, not figures.

As Pandab5 said you would need to create separate content for figures each program supports. You would have to know your way around each program very well.

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