Not he same as going subscription huh.

My experience with subscription is that a company reaches the point where sales & marketing are in charge and or have hunted for something people find useful.

What then?

Well usually they have spent other peoples money getting it or have promised bigger profits to the share holders and now they have to deliver.

And guess what, your gonna pay for their bonus this quarter (free lunch).

I could be wrong (I do hope I am wrong) but so far this has been 100% the case in my experience.