Go into the material room. Hit the edit tab. Right click on the Materials pallet. Go to new node>2d textures>image map

Now click on where the new node says none and hit browse on the new popup. Navigate to where you have your sign saved. Select it and hit open.

Now drag from that dot next to the word color to the dot next to the diffuse color on the poser surface to "plug" the node into that slot. It's also recommended to change the diffuse value to about .85.

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