arifzhafir posted at 9:05 PM Wed, 5 June 2024 - #2987932

What's the deal with Prime now? Formerly, "Prime" denoted a permanent class of products with a fixed discount that was only available to Prime members. "Prime Flash" signified a temporary discount available to Prime members.

But now, "Prime" labels are attached to both permanently and temporarily discounted items, including "Premier" items! If there is a logic to this NEW system, please educate me. Why not reserve the Prime tag and purple label for permanent discounts and use "Prime Flash" and red label for temporary? Prime Flash still exists, but it is being arbitrarily applied.

Every sale item in my wishlist is marked as Prime, which effectively limits my usage of the Prime coupon to non-sale items, or perhaps that was the idea?

If you double the price of Prime membership and devalue the Prime coupon, I have a hard time justifying renewing next month---after ten straight years.

Thank you for your feedback on that and I can see how that could be confusing. I will make sure to forward this info on to the marketing and dev team. If you have any suggestions on how we can improve Prime memberships please let us know. We are always looking for ways to improve.