A DAZ+ subscription WAS something like $70-to-$100 annually, and usually a good deal less if you got it on sale. Not too bad of a deal, considering what you got for the price.

DAZ now only seems to support three memberships: DAZ Base (which is free), DAZ Plus (which is $9.99/month, and which I've apparently been switched to without my knowledge or consent), and DAZ Premier (which is $18.99/month). That means that DAZ Plus is at least $20 a year more expensive than DAZ+ for the exact same benefits.

By switching to monthly billing, DAZ can show its investors/owners a steadier cash-flow instead of a lot of one-time annual purchases, and it's also a higher cash-flow, since you're paying at least 20% more for the same benefits.

Yeah, this is not a good deal for customers.