What tells me "Premier" was dreamt up by the marketing department and steamrolled over any objections is that they have no solid plan for a customer not keeping up their subscription beyond punishing them for their failure to be a constant revenue source. 

There's some claims there was a survey and customers actually asked for Premier. Makes me question how that survey was done and how loaded were the questions? Since it clearly wasn't all customers, how did Daz/Tafi pick who got a survey? You don't need a degree in statistics to tell you that you would get a different answer from a sampling of the top spenders than you might get from those who aren't buying hundreds of dollars worth of content every month.