I agree, Phil, but to put it bluntly, it appears to be more "sizzle" than "steak". I spent a lot of time with VRML and have been interested in developing the potential for a long time. However, it always seems to be "just over the horizon". Nobody has yet found a sensible application for the larger marketplace - Atmosphere included. I really doubt that merchants will use it to display mundane products because of the time/cost/return factors. Maybe that will change if a low-cost object-modeling laser scanner comes around, but otherwise faithful product modeling is just too tedious (and expensive) except for some specialized high-ticket items. Sorry, but I really don't see how adding "working knowledge of Atmosphere" to my next resume will help me get a job either. I wish I were wrong, because I love the toys as much as the next kid - but let's not delude ourselves with promises that can't be kept. Even this new (and very cool) product from C/L won't generate the type of commercially-viable output you mention. And Steve, I wouldn't be putting all my eggs in an Adobe basket if I were you. They seem to be a little behind-the-times these days, and a bit out-of-touch with any mass audience. Look to Ulead is you want to know who is meeting the demands of the larger marketplace (sad, but true). This is not to say that I don't love the Adobe products, its just that I find myself using them less and less, in favor of other products that seem to offer faster and easier ways of doing many basic tasks.