This is not the first time that a company tried this idea - I remember that both Canvas and RagTime for Macintosh got a similar offer in the early '90s. For a limited time, you were able to get a legal full copy "in exchange for your pirate copy" for a modest price. I spoke to an authorized Apple dealer at that time and asked him if I really need to get a pirate copy first and he told me OF COURSE NOT... :-) Come on everybody - this offer is simply a special bargain offer coupled with a strong demonstration. It's something that makes people think about the problems of warez, and it is a positive chance to win some people back. If you have just bought Poser for a higher price, you are unlucky - but this happens all day long with everything. You buy a video recorder now, and next week it's $50 cheaper. That's life. This recent campaign is a very positive and contructive attempt.