Maybe it's all just a lie?

Have you seen how law enforcement occasionally sends mail to all their 'wanted' criminals, telling them that they've won a speedboat, or some other luxury item?

When the people show up to claim their prize, they're put in handcuffs and taken away.

I really doubt that CL is doing that, I think they're just looking for an additional revenue boost.

Whatever 'strategery' is behind this, or whatever spin is put on it, it is a very foolish move. Thieves will still steal and they have spit in the face of their loyal, honest user base.