"I think the problem with this thread is that it seems like an attack against PW/FW, it simply isn't. Yes they have great stuff, no one has denied that they have great stuff, only that the first impression is poor. While word of mouth (or keyboard) does send customers it seems a waste to send others away."

It seams like  such a simple and obvious thing... that it might be a good idea to improve the usability and design of your site and store.

Yet the responses tot his seemingly simple suggestion are somewhat baffling. Apparently it si somehow wrong to suggest that business might be better for them if they take a little time to improve the site design and navigation.

It's almost as if bad design is considered a badge of honor.

I'll bite on the restaurant analogy. If I go into someplace and find that the wallpaper is pealing, they haven't bothered to fix the lights and the toilet is a mess... the chairs are broke and the floor is dirty I don't think I really care how good the food tastes... the odds are that anyone who would allow their business to deteriorate like that and think it is "good enough" is probably cutting corners with the food too.

Do I think it's that bad in this case? not really .. but it sure does seam like some things are left at "good enough" instead of being improved.. and frankly that puts me off a little.

Heck, if it's time or expertise that's the problem maybe they can ask for help? They have a lot to offer in trade if they don;t have money and it might be a good idea for all concerned.