From the point of view of a newbie merchant, the absolute hardest thing to do is judge how much you should charge for something. I have learned from my mistakes recently, hopefully. For example, I released my Sea Beast for $10.00. I got numerous sales, and it (so far) is still my best selling item. I then got "heady", and charged $20.00 for my Redta Riding lizard, because it included the saddle and various head props. And it is one of my lowest sellers. Judging how much to charge is a very tricky proposition... Charge more, and get more $$ per sale? Or charge less, and get more sales? The trick is trying to find a price that's fair, while getting the best balance of money per sale versus total sales.

Remember, kids! Napalm is Nature's Toothpaste!