First thing, make sure the zip files are pointed to the "Runtime" directory. This can be either inside the Poser folder, or in a "Runtime" created directly off the "C:/" drive. I prefer to unzip my files to a "Runtime" that was created on the "C:/" drive. When you unzip files, look into the Runtime file and see what's new. Do you have multiple "texture", "character", "props", etc. folders? Then take the new file and transfer it to the original folder. Many items come with ReadMe.txt files. Read those! Many times the creator will give good instructions on how to load his/her product. Others, admittedly, are pretty sparce, but they are always worth a peek. This was a quick, brief guide to opening your free stuff, but I hope it helped.