I found the same thing. I wanted to get the Curls Da Lux hair (which I did), but a week ago it was half-price for $10 and today it was $17.00. Still a bargain, but I was hoping to get in on the half-price sale. I tried to get it last week, but I couldn't get it to go to the purchase screen. I got the hair this morning, but was disappointed that it was not still half-price. I thought I still had time to get in on that. Melanie