Amy's major obstacle has been in her marketing. I don't want to ruffle too many feathers with my comments but: 1. The timing was bad--Tom is a freaking perfectionist. He should have gotten an earlier version of Amy out--instead of tweaking and hacking her well past Turbo's deadlines. This is a perfect example of why software is released before all the bugs are worked out. Tom would have never released Amy until he was positive he was getting it right. 2. Going against the grain: Amy and Dina are at opposite ends of the spectrum in reference to how DAZ3D creates their models. The DAZ human models appear to be a hybrid of scanning and modelling. Dina's promotional emphasis was on scanning a "real woman" and Amy's emphasis was on modelling a female completely from scratch. This may be one reason why Amy looks so stylized--Tom designed her with utility in mind. Amy was designed to wear clothes--this was Tom's primary goal in making her somewhat underweight. 3. Thinking Differently isn't for everyone: It'd be great for me if the rest of the world used Macs, but it doesn't. I argued with Tom for a good hour on the benefits of using the traditional Poser scheme for texture mapping, but Tom is convinced that his method gives the texturer more control over the model, and that the textures render better with no distortion to detail. This would definately account for Smallspace's "Amy Evangelism". It does make creating textures for Amy a lot easier in some aspects--and textures do make a big difference in her appearance. 4. Tom gets a little too attached to his projects: Tom wanted to hack the pz2 files to keep users from screwing up the model by posing it in impossible poses and scaling it to unrealistic proportions. I'm the first person to admit that if you can't supersize the breasts and legs, the model loses a lot of appeal. (and if you can't get her knees behind her head, she loses the Renderotica market.) 5. Turbo is still new to the Poser market: Turbo was breaking into Poser territory when they solicited the Amy model for their store. Imagination Works was trying to produce the perfect model. In theory it should have been a win-win situation--but Turbo still conducts business differently than other Poser vendors. It appears that its primary customer base is in other 3D applications. IW and Turbo still appear to be scratching their heads about how the Poser community conducts their business. I think the Amy model is a good model--but it requires the user to approach using it from a different perspective. It's not for everyone--but I think that it will definately get some hard core enthusiasts if IW doesn't give up on it. I think that the biggest flaws in promoting this product (of the 5 listed above) were in the timing and location of releasing the model. My biggest problem with Amy was that I ended up going on 2nd shift shortly after IW sent me the model. This change in schedule sadly put a lot of my projects (as well as the beta-testing) on hold. I really hate having my day chopped in half.