When I first got Ultra Fractal, I went straight to the bookstore, trying to find something on fractals or UF. What I found was a huge book by Mandelbrot himself that was way above my level of understanding. But I found a small paperback called "Fractal Geometry". I don't have the author's name, but you could check at Amazon or somewhere like that. It was very simply written so adults and children alike could understand, and gave histories on Mandelbroit, Benoit, Julia, and how fractal geometry is all around you in all the things you see everyday, as well, as how it is used in computing more things that you might realize. It was very interesting reading!! Perhaps that is what you are looking for, firefly.