I thought arabinowitz's post was pretty funny but then some of these started to be seriously critical of that little piece. Although I feel certain that the poor guy who did that job is not likley a visitor here, I feel obliged to express a "real world" view of the piece. (climbing atop soapbox...) One mustn't confuse advertising and fine art. Although their media are frequently the same, their objectives, and therefore their criterea for evaluation, are vastly different. How would you have convinced that client that letting you spend a day creating a cool little $2000 animation would have been a better use of their resources than what they probably got on tape in less than 30 minutes for under $200. It would be hard to argue that more elaborate and more expensive animation would have communicated their point any clearer - or sold any more product - and therefore would likley have been a foolishly needless expenditure. "Roi de Fromage" -Nance -Unruffling his feathers as he goes back to work editing someone else's cheesy infomercial :-) (And before you bite back, I know that every person who frequents HERE could have, and would have, done a cooler job even if given only 30 minutes.)