i have rhino and 3ds max....i just found rhino easier to use. max has some whistles and bells....like the cloth plugins, and a half decent renderer...but, for the money rhino is quick and dirty, and gets the job done. i devoted at least a half hour a day for a couple of months to "learn" max. i gave up. also, with rhino, you get this forum, which, inmynotsovery humble opinion, is the best forum anywhere. second best...easy...xurge's rhino forum on runtimedna.