"I think when you have something that once it is created electronically and you never have to create again should not cost as much as something you have to keep re-creating to sell, like a car." There's a LOT more time/money spent creating a product like poser than most people realize, high-end geeks are expensive to operate (just ask any of the failed dot-coms.) Also, don't forget the support cost. I seriously doubt GM gets many questions about how to drive their cars, or compatability issues when a new road (OS) comes out. (I put this in another thread) "Well, let's suppose a new poser version/upgrade comes out every three years (?) If upgrading costs $250, that's less than $7 per month! Pretty "cheap" entertainment! (Now, if I can just convince my wife....)" Personally, I spend less on software than I do on movies, and get much more fun out of the software...