The easiest money to be made in this universe and all parallel universes would have been to bet that when P5 was announced, there would be a segment of the customer base that would explode, even though they have one piece of (supposedly) negative information...the retail price. First, there are people throwing around the $550 as though it's the upgrade price, which it clearly is not. Second, there are people assuming that the upgrade price will be $230 (subtracting p4 price from $549). If this is the case, the upgrade from p4 (w/o PP) will be about what you paid for p4, which is stiff, but which must be measured against what the previews suggest is a quantum leap and quite competitive with other lower end programs like TrueSpace. If you wouldn't use the new features, then don't upgrade; no one is holding a gun to your head. I would also note that someone in a prior thread calculated that with a 3 year cycle, the cost works out to $7 a month. Moreover, I would note that the assumption being made is only an assumption; the retail price for Photoshop 7 is about $550-600, but the upgrade price is only about $140. So maybe, just maybe, people ought to wait for CL to actually announce the upgrade price before going ballistic about it. Of course, the second easiest money to be made in the universe is betting that people who live on negativity will either respond to this small piece of advice nastily or simply ignore it to wallow in their own bile. PS: Just to preempt one or two snide comments, I am not someone for whom price is not an issue. My credit card bill this month was 3 times the average amount...so a late summer release of P5 may well pose a budgetary issue for me also. But I'm not going to worry about it until I know I have something to worry about.