OK, let's get some perspective here: 1.) I bought Poser v 1.0 for about $135 in 1996 2.) Poser upgrades have been selling for $99 Those prices are fairly affordable for some hobbyists. Once you get upwards to $200+, you're getting into an area that many people just can't afford or justify. After all why would a hobbyist spend so much money just to have fun? The higher prices put the product into the realm of those who make money from their talents. If Curious Labs goes to the higher end of upgrade pricing, they're actually elminating the very people they professed loyalty to.