Since I was the one who mentioned Photoshop, let me say that I agree that many hobbyists buy Photoshop. This was part of my point...a $550 MSRP is not inconsistent with use by hobbyists. I also agree that Adobe's upgrade prices are generally low for what you get (though some would say the last version isn't all that). My other point in this regard was that Adobe has done more than one in the last 3 years. If you bought Pro Pack (and I did not), your upgrade price is going to be less, and the path looks much more like buying incremental upgrades as Adobe users have. As I did not buy Prop Pack, it's going to be more like paying when you skip an upgrade of Photoshop, then do an effective double upgrade to a new version. It costs more. That's the point. Now, a new point. Reading many of these threads, one almost gets the impression that some people wish that P5 not be packed with new features. Given the sheer number of P5 wish lists that have been posted here for years, I find that hard to believe (or at least a fringe view). So what it seems to boil down to is wanting a BMW for the cost of a Hyundai. It looks like we may get a BMW for the cost of an Acura...which seems acceptable to me. Go figure;-)