Questor, I have never heard of a case where Average Retail Price is higher than Suggested Retail Price. I'm sure Kupa meant that the price we pay for Poser 4 is on average 30% lower than SRP. If I remember correctly, when I ordered Poser 4 directly from Curious Labs, the box was shipped from Europe (UK, I think), so shipping was not that expensive. The must have some kind of arrangement with a distributor in Europe for handling European clients.