Actualy it is rare that a company would undercut "street" prices, if a retail store can't sell a product for the same or cheeper then a customer can get it from the manufacurer then they have no reason to stock the item. any company would be foolish to do that to their loyal vendors. as far as euro gouging, that sounds like bad distribution channels to me, and CL would be best served to use a direct chanel solution to circumvent gouging but not to sidestep honest retailers who do them a service by promoting a product.