Jobs (Apple's chief scapegoat) has finally given long-time Mac users a choice after 17 years in which we never had to give a thought to getting a PC. During that time, we believed Macs were better, and that every Mac OS innovation would show up two years later in the next Windows release. We knew we had much fewer software choices than Windows users, but we were smug about our user-friendly OS. Then in 1999-2000, Apple made the fatal error of deciding to sell Unix work-stations during the fake prosperity of the Internet bubble years. Having dropped all support for the Mac platform, Apple is now competing with both PC and Unix workstation manufacturers in a declining market. Formerly loyal Mac users are familiar with the horror stories of bizarre OS X flaws (kernel panics, can't empty trash, mail doesn't work, can't find apps, beachball of death, can't log on) that would even make a hardened Win95 user blanch. These same users now realize that a switch to Win ME or XP will be no more troublesome or scary than a switch to a non-intuitive Unix workstation where they are forced to be a system admin instead of a software user, and every question they ask is met with condescending, defensive, obfuscatory command-line gibberish.