Wolfgang: since the difference after your 7% is $137, and considering that you as a company are not likely to spend more than $20-25 for shipping stocks, it's likely that your distributors are earning no less about $110-115 for EACH Poser 5 copy they distribute and sell (actually it's almost surely more because it's most likely that your prices for resellers are lower than for final customers, but let's stick with those final customer numbers anyway). And that $100-115 is a net income, since VAT is added to that. It corresponds to about 35% net reseller share. That's a superhigh share for reselling a $325 product that is likely to sell very well. I know some of the reseller market here for goods like books, CDs, DVDs, software etc. and I know that in most cases, resellers would jump for joy for a whole day if they could get a deal of a 20% net share on the aforementioned goods they distribute. Most of them would not hesitate to kill a parent in order to get a 35% net share! You say "wait for the upgrade prices". That may hopefully be OK for me as I own Poser 4 and can upgrade... but what if I had to buy Poser 5 new. Bad luck...