Attached Link: Curios Labs P5 More Info page.

"Place your preorder today and Get Poser 5 Full Version for $329! Thats a $20 Savings!" (Refer to the link) $329 + $20 = $349 by my best estimations. ;0) Suggested retail, just like retail/wholesale prices for automobiles, is generally an "unrealistic" figure, again, set to make the consumer feel as if they are getting a bargain. It is all a matter of using marketing and psychologicasl ploys to get people into feeling that they are getting more than what they are.