What if the potential customer doesn't have a credit card? I didn't get my first until early last year. Wouldn't this require Curious Labs to burn a unique disc for every customer, rather than having them mass-produced? What would this do to price? Sure, CD-Rs are dirt-cheap, but CL will need extra employees to handle the burning and packaging. Delivery time? They can't mass-produce, so you'll have to wait in line, so to speak. Inventory? You could only buy direct from Curious Labs; again, no mass-production, so no distribution of the full product through stores.