Don't know if you're planning more products, but as you introduce new ones, they can help the sales of everything in your store. (Book sellers know the value of a backlist that sells steadily.) And satisfied customers will take a look at your new things. A "brand name" can help, whether your name or similar product names - folks have said they look for my "Magic" items. One of my favorite things about selling here is that you have a store, not just isolated product listing. Good luck - Elisa/gryffnn