OK, my turn to get flamed. (Hopefully not.) Pinto: That's not enlightenment, it's idle speculation. I'm sorry, but this one reported market share, even if accurate, ignores the huge disparity between what platform creative professional prefer (yes, the one out of Cupertino) and which one the rest of the world has been fed. IOW it would be deeply foolish of CL not to release P5 for OSX. Audity writes: "Steve Jobs and his team have spend the last 3 years only focused on design and propaganda instead of improving the system itself." Oh my, so very wrong. The people they acquired from Raycer Graphics, a company everyone here would have loved if they had survived, upped the quality of their processor team exponentially. What you're describing seems to be an impression based on advertising, which you spin as "propaganda," which is classier than most advertising by a long shot. Apple's form design is recognized throughout the world as top-notch, and has indeed attracted new interest and generated sales. If you honestly believe that they're only focussed on advertising and design, you haven't done your homework about the company. The real flaws of their recent strategies haven't even been mentioned in this thread. Pinto tells us: "Microsoft's Kevin Browne complained to News.com that Apple spent '20 times' more money advertising the iPod than it did marketing OS X." Since when are MS "complaints" about Apple an indicator of anything other than the war of words we've all known about for years? Since when can MS' allegations about Apple be trusted at all? Furthermore, why should Apple NOT have spent the alleged oodles on the I-Pod? It represented a quantuum leap forward in portable MP3 players. It can work as much more than an MP3 player. It's now available for PC users. Apple knew that the OSX release was primarily of interest to existing Mac enthusiasts/owners, whereas the I-Pod is still in such global demand that the manufacturers still have a backlog. Its appeal goes way beyond Mac-land. The alleged discrepency in advertising was wise, not lame. I-Pod is a brilliant product which has been profitable, and which remains in very high demand. Watch others struggle to catch up. I'm sorry, normally I'm such a nice diplomatic guy 'round here, but some comments in this thread are underinformed, more attitude than substance. Every year since its inception people have been indicating the approaching demise of Apple. They've always been wrong and they're wrong now. I'm not saying it's impossible, but puh-leeze. P5 for Mac will exist unless CL folds very soon, also unlikely. Quoll: You're a level headed guy, I appreciate your call for moderation. Just for that I'll buy more of your fine textures as soon as I can afford to.