"Download" is fairly hard to miss. And the program is listed as 39.00, not 70.00. (They say that price was only good till April, but if you proceed with an order, the price holds.) It looks fascinating. The gallery images were pretty spectacular, and the system requirements appear minimal at best. For a "kids' program", this looks like it could have a lot of real-world uses, particularly since the generated meshes can be exported in a format compatable with Bryce or RayDream, which suggests they would be compatable with Poser as well. Insofar as the interface, unless I missed it, there wasn't a screen shot showing one. The image at the top here is the splash page.