HOW on earth is DAZ doing this??!!! >And why are they doing this?? How many people will buy a $40 item versus how many will buy the same item for $2. If the ratio is only 21:1 DAZ will be ahead of the game. If you compare how many people buy an inedible Big Mac burger for dinner compared to those who dine upon restaurant steak I think you'll find the ratio will be a lot better than 21:1. $40 is not much but still enough to give people second thoughts before spending. $2.00 is tip money even if you are really, really cheap. The question is why hasn't DAZ done this before? - Jack