Forum: Poser - OFFICIAL


Subject: Collection for DAZ to include Vicky & Mike in P5's Face Room

JHoagland opened this issue on Oct 19, 2002 ยท 72 posts


Orio posted Sat, 19 October 2002 at 8:42 PM

I don't think we'll ever see a Face Room for Mike and Vicky to be produced by either DAZ or CL. And here's why

Thinking on a strictly business term, I think CL-Egisys hasn't done a smart move with asking too much from DAZ, and with the EULA. Here's my own, personal, and by no means with any pretention of truthfulness, interpretation of the situation.
All that follows, is purely my imagination about it... nothing I know of facts, except for those that have been published on the forums!

Having that said, here I go with my wild imagination: :-)

Let's say it straight, folks: Poser 4 is a super program, but what REALLY made it "take off" to the huge big thing it is today, compared to 1999 when it first came out, it was Zygote-DAZ's relentless support during the three years 1999-2002, in improving enormously the quality of the meshes available for Poser, improving the quality of the textures, creating a real MARKET around Poser! Of which EVERYONE (including Renderosity and CL itself) is enjoying the benefits today. This must not be forgotten. If Zygote-DAZ were not there, chances are that wwe would have progressed very little from the days of Dork and Posette. And Poser would probably not be the big thing it is today.
It was the dedication and faith of DAZ, in strongly believing in the commercial possibilities of Poser, that literally not just "opened", but "created" a market for it. Really out of nothing.

Now: this shows the great professionality and power that's behind DAZ. A thing that CL should not have underestimated. But they probably did, and this was an error in my opinion. You know: if a potential enemy is dangerous, you should ally with it first. Then perhaps fight it later when you are totally sure to be stronger. Old military wisdom, that is valid in business too. ;-)

There is an old saying in Italy that goes "chi troppo vuole nulla stringe", meaning "who wants too much, holds nothing".
I think that CL-Egisys has asked too much immediately from DAZ.
Because if they asked a more reasonable price, to start with, and if they set up a looser EULA, maybe they would have given up some immediate income, but they would have in change kept DAZ "on their side", and this would have benefited all parties, but I think, mostly CL. Because it would have meant that DAZ would have had a primary interest itself in keeping P5 alive and well.

Now, what's going to happen? This is my interpretation: CL-Egisys and their EULA have convinced DAZ that CL didn't want to keep together and contribute to the financial success of Poser 5, sharing of course part of the benefit.
DAZ understood that CL-Egisys wants to enjoy the whole cake. After all, I can imagine the thoughts on Egisys minds: CL is the creator of Poser, they established a standard, why should they share?

And here's the error in my opinion. Because now, DAZ will care less and less about Poser, and more and more about their own production and marketing strategies. Two fields in which they have already given large proves, that they're terrific at.

DAZ, I think, has understood that their future won't be safe in CL-Egisys's hands, because CL-Egisys, with their high financial requests, and mostly with the EULA, can keep hanging a Damocles' sword on DAZ heads. And if DAZ accepted to committ such a great investment in CL's Poser 5, with such a danger on their heads, they would have committed a potential suicide. At any time CL-Egisys could have thought that opportune, they could have cut the thread and let the sword fall on DAZ head.

So, DAZ came up with the only possible decision they could take, in my opinion: in order to assure themselves a safe future, they have to develop an application standard that can grant them to be independent from CL-Egisys's will. Something that they can invest in without being threatened by CL's EULA. We're not talking small sums here. We're talking important money figures, and the future existence of a company and their employees work. So I can fully understand DAZ concerns. For single independent merchants, it's different, at worst they can lose 2-3 months of work. But for companies it's different. No wise company would invest a penny in development for an application whose license implies, in fact, the total dependency of those investments on another company's will. That would have been business idiocy.

So, DAZ I think was really forced to come up with their new application and everything that will follow. Of course, there'll be a transition period during which they'll still continue to support Poser (Poser 4, not Poser 5). This in order to make money to survive and invest until they're ready with the new software. I interpret the launch of the Platinum club within this view: a quick, effective way to raise important funds now, immediately. Probably because it's now, immediately that they need to invest in some strategical development for the future application.

I foresee a time when DAZ will continue to produce and sell for Poser, but mostly on brokering terms, using their onw best energies for the development of the new "poserish" platform. The Platinum club is a very smart way to "scrape the bottom of the comb" of older products that for one reason or another (too high price, too little visibility, whatever) didn't do much well in their previous "DAZ life". In other words, on more "business-like" terms, DAZ is converting part of their warehouse into cash.
At the same time, by adding new content to Platinum section, DAZ can keep hold of their customers line for a long time (membership is one year). This will grant DAZ a very good base to start with with advertising the new soft when ready.

Then, when the new software will be ready, I imagine a second transition time when DAZ will run both together (new app and support to Poser 4), until the new app is established.
Then, the final phase: when they'll be strong enough, they'll drop all Poser development for sure, to support only their new application standards.

What about CL? They obviously are convinced that they can do without DAZ. Else they woulnd't have asked so much for the face room, and they wouldn't have put on such a restrictin EULA. it must be a marketing choice and strategy, I refuse to think that CL and Egisys did that blind, improvising.
Probably CL-Egisys (again, my total speculation) is developing a new structure for development of Poser content, that could take the place of what DAZ is now, and let CL enjoy not only the income of the Poser sales, but also that of the content development. Which, I suspect, is the REAL big cake to eat.

Now, we'll see who's going to win: will CL be able to gather and organize a content development structure as powerful, efficient, and creative as DAZ is? If they do, they may use their "edge" of being the Poser creators themseves, and the fact that Poser is "the" standard of today, while DAZ's app would have to start from scratch, in order to win the war.
Or, will DAZ's application be so powerful to effectively replace Poser? if this shall be the case, then DAZ would take advantage of the edge of being undisputably the best and most professional structure of Poser development content today, and win the race.
Or, and this is the third possibility, the two forces will equal, and then we would watch for some years at something completely new and unseen in the Poser world: COMPETITION.

Well... this may well be science fiction, imagination... I really have no information whatsoever... it's just my own free speculation... but who knows... there might be also a part of truth in it! :-)

Anyway, and here I end.... I think that a much wiser move for both companies would have been to keep together and cooperate... but it seems to me that while DAZ still wanted it, CL-Egisys, as I said, aimed at the whole cake this time. One thing is sure: if a true competition will arise, the most likely to benefit from it will be us end users. it'll mean more offer and lower prices. But there'll probably be a transition phase during which Poser life will be hard for end users too.

ok... end of the speculation, beginning of bed time... LOL

I think that, be this all true, or the delirium of a Saturday night spent sick at home... we're going to see interesting times in the next future, about Poser and... the likes! Whatever those likes are going to be!