Word from Steve Cooper was that figure was supposed to be a starting point for working up a real price. I think Orio pretty much has is correct above though, and the $.60 per Poser user "donation" is pretty much a moot point, DAZ isn't going to have anything to do with Poser 5 unless the EULA is changed and/or clarified. As I make most of my income at DAZ I also haven't installed Poser 5, it just sits in the box, waiting.