Don't you know that Flash is just cool? It's animation! It's creative! It's neat! It shows that "web designers" made the site! Why spend 2 minutes making plain, HTML links that everyone can use when you can spend days and days making that "perfect" animation that many people don't like (or will block)? In my opinion, most "web designers" need to be take out back and shot. These "web designers" are usually decended from graphic designers- they can make pretty pictures, but "usability" is a foreign word. And web sites are like mini-applications- they need to be "usable" and user-friendly! Don't use Flash, don't use JavaScript buttons (when plain HTML buttons will work), don't use cookies (unless you have to), don't use pop-up windows (unless it's for a product's detail) And, NEVER, EVER have pop-up windows for your "advertisers" and "sponsors". Nothing "breaks" your website faster than an unexpected pop-up window. People are expecting to read the information on the site, not be interrupted to buy yet another webcam. Remember, if people can't get to your store, they can't buy anything. If people like something, they will tell 5 people, if they don't like something, they will tell 20 people.