We will be putting up a much better description on the loft tomorrow. Basically the loft is a way to bring more attention to products that previously we some of our best sellers (like the dragon) but have become less visable over time. The discount given on most products put into the loft is 50% for an introductory period and then will settle in at a permanent discount of about 35%. This is basicially the gist of what it is about. We do plan to sort of go with the flow with this store and continue to add additional products to it. Dan Farr