Actually it makes good business sense. Like Dan said, products that start getting lost on the back pages become more visible again. Also, when a customer saves money on one product they're also likely to take some of that savings and buy something else. At least I know I do. :) Also, there might be customers who didn't buy a product because maybe they thought the price was a little to dear for their budget, now decide to buy it at its discounted price. So in this instance, sales increase. Anyhow, off to the loft to see what's there. :D