Appears that Club does lower the price on Loft stuff. example: Bass model is regularly $24.95, Loft discounted is $12.47, and login with Club n go to Loft and it's $8.73. Was hoping for more from the Loft, why not just throw these items in the regular store and discount them, aditional models show up in the store all the time. oh well bummed by content paradise in Poser 5, and kinda bummed about Loft. oh well.