"Soft advertising is allowed in the poser gallery" is a direct quote from the merchants forum. Merchants have been given the green light to post their graphics in the gallery as long as they dont look like an all out ads. This came about for 2 reasons. 1) Some of the showcase forum gallery graphics were art /soft advertisment 2) some merchants posted the same graphic in both galleries one with text & one without. So they were basically already doing "soft advertising"