Attached Link: POSER 5 SPECIAL EDITIONS!! ORDER NOW FOR YOUR CHANCE TO GET ONE!

So, when CL included their URL (but did not link it) in the referenced thread regarding pre-ordering P5, that did not constitute "Directly links to e-commerce pages are normally not permitted", or is it different for CL? Or would a Merchant be able to put their URL in the body of a post (but not link to it) and it would be ok? Just trying to discern the definitions given.