Sorry, but I just do not see the similarity between DAZ's releasing a single screenshot and not overtly touting the features/functionality of DAZ Studio (nor making any blatant marketing drivel) and the "California Dreaming" thread started by kupa. Perhaps, on a subtle level (ie, pre-release information) they may have a base similarity, but kupa's thread was, for all intents and purposes, seemingly intended to get the community drooling over and spark interest in the subsequent pre-order frenzy. Yes, some of the Member's reactions are the same or similar, but can you really blame them? People tend to be passionate over their creativity and the tools used to express themselves. And, since DAZ Studio shows promise (albeit via a sole screenshot of features that could have been incorporated in P5 just as easily, that members have been clamoring for), why would the community not be excited about it?