Some people feel more passionate about their art and creativity and anything that can/might/will help them to express themselves is going to elicit overly emotional commentary. If someone builds their own hightened expectations based off limited information, there is nothing anyone else can realistically do about it.

For the purpose of, hopefully, positive reinforcement, I will simply quote what Dan had said in his initial post:

"We want to be careful not to develop any unrealistic expectations but our goal of this application is to help grow this market in which we all live".