I am inclined to agree with you 100% FyreSpiryt and I think you hit the nail on the head as to why this new application may be just the ticket that this Community has been needing for quite some time. 1.) DAZ has always had an involvement with the Community and has a vested interest in seeing that Community, not only flurish, but also grow. 2.)They, like many of us, have been reading the numerous wishlists that the Community members have been asking for of Poser. 3.)Being that this is a completely new software package, they have the ability to add the features and coding in that will make this application expandable (as mentioned by it being open source for other developers). Unlike CL, they wont have to tear the program down to the foundations and basically start over. 4.) DAZ has the ability now to diversify and expand, not just their market, also giving the Community the ability to diversify itself. I suspect in the future we will see, not only 3D props and characters for brokerage, but numerous plugins that enhance, expand and challenge the Community of artists that these sites cater too. 5.) This application (by way of plugins created for it) has the ability to go beyond the means of just the art Community and pave the way into other fields (such as video games, advertising, animation production, etc.) expanding not just the value of the software package, but the Community of users for that package. 6.) Ease of use. Let's say a developer does create a plugin for DAZ Studio that changes the software's material application (much like the difference between Poser 4's material settings to Poser 5's Material Room settings). Based on my skills or desires, I can expand the application to my needs and desires, rather than a company expecting me to adjust to their assumtion of what my desires may be. If I want to keep the program simple and easy to use (such as Poser 4) I can... or if I wish to challenge myself (heh and patience) I can purchase a plugin to grow the application's function as I see fit. :o) 7.) As you and others have pointed out. DAZ has the ability to bring in an income as a means to support the development of this application and release it when they are ready too. This means they don't have to rush because money may be running out of their coffers, or implore the Community of users to "Buy before they Try" to facilitate the expenditures of development. Therefore, making sure that the Community of users get see a stable application when Roll Out comes around. All in all, I think this is a VERY SMART business move and decision by DAZ! This application will provide them the ability to expand their growth without the need of relying on another company to make a profit(and forgive me "who3d" for being political about this) which obviously through the recent release of another application who had tried to cut DAZ completely out of the picture by providing altered DAZ geometry without any renumeration for the alteration of that geometry and trying to pass it off as their own. Touche' heh heh heh... and bravo DAZ!! Of course, that is just my opinion... Jack