JohnRender opened this issue on Jun 10, 2004 ยท 8 posts
JohnRender posted Thu, 10 June 2004 at 2:33 PM
Screen shot 1: Could someone please show me where the link is for "What's Hot"? Even a link for "Best Sellers" would work. Do I click on "Support"? Do I click on "Advanced Search"?
Every minute that I spend searching for a link (or trying to figure out how to work the site) is one less minute that I'm shopping.
Multiply 1 minute of trying to navigate by 1,714 people and you get 1,714 minutes. This means that users are spending over ONE day trying to figure out an unclear interface.
I know that testing the site before going live is rarely done here, but a little bit of usability testing would have helped.
The main question that everyone should be asking is: "Does the new marketplace layout help people find a product faster and easier?" Prove it. Do studies comparing the old version to the new version.
Or is it another case of "change the site for the sake of change" or "it's easier for the programmers to do it this way"?
Message edited on: 06/10/2004 14:33