Phantast opened this issue on Dec 15, 2005 ยท 3 posts
Phantast posted Thu, 15 December 2005 at 10:12 AM
So many times when browsing the marketplace here I am struck by the way that some merchants present their stuff very well, and others really badly. I tend to buy more from the former, all else being equal. So here are just a few tips for aspiring merchants from a customer. I'm sure other folk will want to add more. 1) Make it obvious what you are selling. At the thumbnail page, it is frequently quite unclear what an item is. A product that advertises itself as "Freedom Dayz", with a picture of a girl in the thumbnail, could be a clothing item, or a texture set, or a pose set - what is it? Don't expect the customer to click on the thumbnail just to find out. You are trying to establish a rapport; don't start off on the wrong footing. Call it "Freedom Dayz: 15 textures for the Daz V3 Bikini". 2) Once the customer gets to the product page, make sure they know exactly what they are getting. Don't use action shots in murky lighting. Put the product under a spotlight. For a mesh item (clothing/prop) you should show each mesh in isolation (e.g. clothing not being worn) without any background, and possibly even untextured. Have a dramatic picture as well if you like, but a plain image is essential so that the customer can judge the quality of the mesh. I've seen some stuff from quite well-known merchants where the promo images are so murky you dunno WHAT you are buying. 3) Do check for mistakes. It looks so unprofessional if the product title has a stupid spelling error. Don't expect the Renderosity store staff to correct it because they won't. If English is not your first language, do try and get a fluent English speaker at least to check the title and the main product description.