Attached Link: H.264

Ready to make a movie from poser, then thought about downloading the latest Codec(s) for compression. Well, I am hearing and reading the latest is the "H.264" how good it is. I go to search for file, then find this site. Correct me, but I am seeing for this codec is $100 to $400. I downloaded codecs in the past and they were at no cost at all. Now, I beginning to wonder if I died then woke up in another world not realizing I did die. Now, they are charging for codecs?