I just removed about 15 items from my cart that I hastily put in my cart yesterday when I saw a favorite artist had the VOM sale or something like that. I didn't have time yesterday to actually look through the items and decide which I wanted, since I had a trip that kept me out until well past midnigh, but planned to look over and choose some of those 15 to purchase today-on the dumb assumption that no one ends sales on saturday...except here. I've done this many times and yet I still don't remember to avoid the assumption. 

My personal recommendation to marketing people: Make it easy for your customers-because anything that makes a purchase harder for any reason is another chance to lose the sale! Routines are good (well, there are some types of routines that can actually hurt you, but in general, they are helpful.). Goofy schedling patterns are not. 

Agree that it would have been better to run the sale through Sunday, but the sale end time was mentioned in the front page article.