Visiting the site today, I see the Prime Membership add on the side of the page cycle through messages and one catches my eye:

"No Activation Fees"

Imediately I think, "That's fantastic" and click it, only to be imediately presented with a $99 item to add to my cart to join.

Just for the record, guys, that $99 is very much an "Activation Fee".  You need to remove that from your add, as it's misleading and could be considered deceptive and bait and switch.

 

Thank you.

 

P.s. if it weren't for the high activation cost, or lack of a monthly payment option, or things being rotated in and out of prime, I'd consider joining...

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