I have a flame in Poser 9 and am trying to get the flame to have luminosity in that it **appears** as though it is emanating light. (Yes, I will eventually want to emanate light as well)

Attached is my flame rendered in Poser 9 and as you can see while it is violet it is just a dull color. No vibrance or illuminosity. What do I adjust in the settings to get it to appear as if it is emanating light?

I'll post comparitive flames that are more what I'm trying to achieve and the settings I have.